Hao-Min Chen
UX/UI Designer

Fintech Company User Research

Identifying the right problems for the right audiences

About the project

I was tasked to take over the user research efforts of a fintech company to identify target audiences for the company's new financial products. The goal of this research is as follows:

  • Identify and understand the characteristics and habits of the company's current and potential customers across different financial products.

  • Identify user pain points of the company's current website.

  • Ideate and develop new features to increase customer engagement.

If you want to learn about this user research project in more detail, please don't hesitate to contact me 👋.

Fintech Company User Research

My Role

I acted as a UX researcher, working closely with a UI designer and a project manager.

What I did

  • Utilize Design Thinking to guide through the research process

  • Designed and distributed surveys to collect user data

  • Conduct user interviews to gain in-depth insights

  • Analyzed gathered data from user research to identify user journeys and user types

  • Produced personas, empathy maps, and as-is scenarios

  • Present user research findings to management teams to gain executive buy-in

Interested to know more about this project? Please contact me!